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Product Description
Marketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandi… More >>
Marketing Plans for Service Businesses, Second Edition: A Complete Guide
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- ISBN13: 9781599183626
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. “Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marke… More >>
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
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Product Description
A hands-on guide to creating a complete, professional marketing plan for any business
“A ‘must-have’ educational resource for marketing students, and a valuable refresher course for working professionals.” — Internet Bookwatch
Well-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a… More >>
How to Write a Marketing Plan
