Comments on: A Marketing Plan for Life: 12 Essential Business Principles to Create Meaning, Happiness, and True Success http://www.uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success Sun, 07 Mar 2010 21:25:37 -0600 http://wordpress.org/?v=2.8.6 hourly 1 By: A Reformed Workaholic http://www.uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success/comment-page-1#comment-39 A Reformed Workaholic Sun, 28 Feb 2010 05:02:21 +0000 http://uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success#comment-39 Finally a book that offers the reader a clear and concise roadmap that can put you on the right path towards true success. Read it and inhale the pearls of wisdom! Rating: 5 / 5 Finally a book that offers the reader a clear and concise roadmap that can put you on the right path towards true success. Read it and inhale the pearls of wisdom!
Rating: 5 / 5

]]> By: Chellie Campbell http://www.uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success/comment-page-1#comment-38 Chellie Campbell Sun, 28 Feb 2010 02:09:44 +0000 http://uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success#comment-38 Grab your pens, pencils and colored highlighters--you're going to need them as you read this delightful guide to "turn your life into your most successful business venture." Robert Fried asks many insightful questions about your life goals--and about the plan you have to accomplish them. Not your business goals, but your personal goals. Too often we get caught up in the day-to-day business hunt to acquire "more, better, bigger" stuff. But Mr. Fried has a prescription for more happiness, better quality of life, and bigger legacies to leave to others. He shares the questions he asked of himself, and then he asks them of you. Each chapter concludes in thought-provoking exercises that lead you to your own plan for creating meaning, happiness and true success. A self-help author myself, I don't often fill out the forms in books, but I am filling out these. A wonderful book! Rating: 5 / 5 Grab your pens, pencils and colored highlighters–you’re going to need them as you read this delightful guide to “turn your life into your most successful business venture.” Robert Fried asks many insightful questions about your life goals–and about the plan you have to accomplish them. Not your business goals, but your personal goals. Too often we get caught up in the day-to-day business hunt to acquire “more, better, bigger” stuff. But Mr. Fried has a prescription for more happiness, better quality of life, and bigger legacies to leave to others. He shares the questions he asked of himself, and then he asks them of you. Each chapter concludes in thought-provoking exercises that lead you to your own plan for creating meaning, happiness and true success. A self-help author myself, I don’t often fill out the forms in books, but I am filling out these. A wonderful book!
Rating: 5 / 5

]]> By: Andy Candelaria http://www.uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success/comment-page-1#comment-37 Andy Candelaria Sun, 28 Feb 2010 00:59:35 +0000 http://uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success#comment-37 Robert Fried's A Marketing Plane For Life is a clever and thought provoking book. <br />His insight into how easy it is for us to lose sight of life's really important qualities is nothing short of breathtaking. I found myself nodding my agreement with his perceptive conclusions over and over again. <br /> <br />I cannot recommend this book highly enough on so many levels - read it and you will feel nothing is impossible. It's a wonderful reference book both for your business and your life. <br /> <br />Andy Candeleria Rating: 5 / 5 Robert Fried’s A Marketing Plane For Life is a clever and thought provoking book.

His insight into how easy it is for us to lose sight of life’s really important qualities is nothing short of breathtaking. I found myself nodding my agreement with his perceptive conclusions over and over again.

I cannot recommend this book highly enough on so many levels – read it and you will feel nothing is impossible. It’s a wonderful reference book both for your business and your life.

Andy Candeleria
Rating: 5 / 5

]]> By: Shel Horowitz http://www.uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success/comment-page-1#comment-36 Shel Horowitz Sun, 28 Feb 2010 00:03:27 +0000 http://uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success#comment-36 "Just as businesses extend their reach and establish their legacy by giving back to the community, an important part of the Marketing Plan for Life involves reaching out and improving the lives of others. If you can extend the good things you do to have a positive effect on others, you are beginning to form your own legacy." (p. 82) <br /> <br />More than most I review, this book understands the connection between success by creating a unique position in business and making a difference in the world through individual action. Looking from a wide perspective that includes business management, career guidance, and the desire to do good in the world, A.M.P.F.L. shares stories of well-known (e.g., Paul Newman, Ben & Jerry's) and unknown entrepreneurs who understood that they need to plan their personal as well as business directions, and that the most satisfying way to do this is to attempt to leave the world better than you found it in some way. It includes a lot of examples that have wedged themselves into common folklore but also a lot that is fresh. My favorite example (pp. 77-78) involves a 13-year-old boy who created a major campaign to end child slavery in developing countries (in part by creating a cruelty-free certification program for rug weavers), and whose organization can directly claim responsibility for freeing hundreds of individual child slaves. <br /> <br />The book has worksheets and chapter summaries at the end of each chapter, and includes plenty of specific skill-building techniques to be a more effective marketer. An excellent complement to my book, Principled Profit: Marketing That Puts People First Principled Profit: Marketing That Puts People First. <br /> <br />Shel Horowitz is the author of Principled Profit: Marketing That Puts People First and of the monthly newsletter, Positive Power of Principled Profit <br /> Rating: 4 / 5 “Just as businesses extend their reach and establish their legacy by giving back to the community, an important part of the Marketing Plan for Life involves reaching out and improving the lives of others. If you can extend the good things you do to have a positive effect on others, you are beginning to form your own legacy.” (p. 82)

More than most I review, this book understands the connection between success by creating a unique position in business and making a difference in the world through individual action. Looking from a wide perspective that includes business management, career guidance, and the desire to do good in the world, A.M.P.F.L. shares stories of well-known (e.g., Paul Newman, Ben & Jerry’s) and unknown entrepreneurs who understood that they need to plan their personal as well as business directions, and that the most satisfying way to do this is to attempt to leave the world better than you found it in some way. It includes a lot of examples that have wedged themselves into common folklore but also a lot that is fresh. My favorite example (pp. 77-78) involves a 13-year-old boy who created a major campaign to end child slavery in developing countries (in part by creating a cruelty-free certification program for rug weavers), and whose organization can directly claim responsibility for freeing hundreds of individual child slaves.

The book has worksheets and chapter summaries at the end of each chapter, and includes plenty of specific skill-building techniques to be a more effective marketer. An excellent complement to my book, Principled Profit: Marketing That Puts People First Principled Profit: Marketing That Puts People First.

Shel Horowitz is the author of Principled Profit: Marketing That Puts People First and of the monthly newsletter, Positive Power of Principled Profit

Rating: 4 / 5

]]> By: Brian T. Edmondson http://www.uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success/comment-page-1#comment-35 Brian T. Edmondson Sat, 27 Feb 2010 22:28:54 +0000 http://uncfd.org/a-marketing-plan-for-life-12-essential-business-principles-to-create-meaning-happiness-and-true-success#comment-35 I found this to be a very inspiring read. <br /> <br />What I liked about the book wasn't necessarily the business / marketing aspect of it, but rather the "life" aspect to it. <br /> <br />Creating a business around your true passions and interests is the path to true success, the money is just the icing on the cake. <br /> <br />Brian T. Edmondson <br /> Rating: 4 / 5 I found this to be a very inspiring read.

What I liked about the book wasn’t necessarily the business / marketing aspect of it, but rather the “life” aspect to it.

Creating a business around your true passions and interests is the path to true success, the money is just the icing on the cake.

Brian T. Edmondson

Rating: 4 / 5

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