http://www.uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace Sun, 07 Mar 2010 21:25:37 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://www.uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace/comment-page-1#comment-59 Anabell Sun, 28 Feb 2010 01:26:15 +0000 http://uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace#comment-59 Ajay has consulted for the company I work for and his clarity of thought, knowledge and general rapport comes through in this book. A consulting session with Ajay makes you feel challenged - to see within your organization's marketing process and question the reason why you do things the way you do. Unlike other books that are filled with countless theories that you wonder how you will implement, Marketing Led - Sales Driven is 100% practical and is like having Ajay right in front you: In his friendly manner, he walks you through examples and explains concepts in a simple way that makes you go "Aha! Why haven't we done this?". With entertaining true stories, companies big and small will feel they've found a great guide to finally marry Marketing and Sales forever. This book won't make brushing up on marketing skills a task, get it and share it with others. Rating: 5 / 5 Ajay has consulted for the company I work for and his clarity of thought, knowledge and general rapport comes through in this book. A consulting session with Ajay makes you feel challenged – to see within your organization’s marketing process and question the reason why you do things the way you do. Unlike other books that are filled with countless theories that you wonder how you will implement, Marketing Led – Sales Driven is 100% practical and is like having Ajay right in front you: In his friendly manner, he walks you through examples and explains concepts in a simple way that makes you go “Aha! Why haven’t we done this?”. With entertaining true stories, companies big and small will feel they’ve found a great guide to finally marry Marketing and Sales forever. This book won’t make brushing up on marketing skills a task, get it and share it with others.
Rating: 5 / 5

]]> http://www.uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace/comment-page-1#comment-58 Dan Florence Sat, 27 Feb 2010 22:37:55 +0000 http://uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace#comment-58 Very useful book and relevant to my business - I passed it on to colleagues and I would greatly recommend it. <br />Ever since implementing some of Dr. Sirsi's suggestions, we have noticed our business grow exponentially, with greater attention to the integration of our departments. Rating: 5 / 5 Very useful book and relevant to my business – I passed it on to colleagues and I would greatly recommend it.

Ever since implementing some of Dr. Sirsi’s suggestions, we have noticed our business grow exponentially, with greater attention to the integration of our departments.
Rating: 5 / 5

]]> http://www.uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace/comment-page-1#comment-57 Isaac Mtshali Sat, 27 Feb 2010 21:47:41 +0000 http://uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace#comment-57 Excellent book. Well written and it highlights the dichotomy in the respective roles of sales and marketing in an organisation. It has good examples of sales, marketing and key account plans. Quite useful tools indeed, for practitioners. Rating: 4 / 5 Excellent book. Well written and it highlights the dichotomy in the respective roles of sales and marketing in an organisation. It has good examples of sales, marketing and key account plans. Quite useful tools indeed, for practitioners.
Rating: 4 / 5

]]> http://www.uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace/comment-page-1#comment-56 G. Price Sat, 27 Feb 2010 21:20:35 +0000 http://uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace#comment-56 Marketing Led - Sales Driven is a simple to read and understand capture of marketing theory that applies to any situation. It is like an espresso. Short, quick and picks you up. Rating: 4 / 5 Marketing Led – Sales Driven is a simple to read and understand capture of marketing theory that applies to any situation. It is like an espresso. Short, quick and picks you up.
Rating: 4 / 5

]]> http://www.uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace/comment-page-1#comment-55 Julianna R Marketer Sat, 27 Feb 2010 20:04:12 +0000 http://uncfd.org/marketing-led-sales-driven-how-successful-businesses-use-the-power-of-marketing-plans-and-sales-execution-to-win-in-the-marketplace#comment-55 I can't believe I paid money for this! It reads narratively, like a personal diary rather than the textbook style I expected. This book has loads of tables and is poorly laid out on the pages. No offense to Dr. Sirsi on getting his thesis listed on Amazon for sale, but this is not a handy manual or a detailed desk reference guide. Save your money, and buy something new that Al Ries has published! Rating: 1 / 5 I can’t believe I paid money for this! It reads narratively, like a personal diary rather than the textbook style I expected. This book has loads of tables and is poorly laid out on the pages. No offense to Dr. Sirsi on getting his thesis listed on Amazon for sale, but this is not a handy manual or a detailed desk reference guide. Save your money, and buy something new that Al Ries has published!
Rating: 1 / 5

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