Product Description
The best products in the world will fail if they don’t have a good marketing plan to spell out exactly how their creators will generate new and continuing sales. Powerhouse Marketing Plans reveals, for the first time, the marketing plans that drive sales for some very well-known products. The book identifies the traits common to these and all other successful plans, and the author provides insightful analysis and a practical framework for applying them to any produc… More >>

Powerhouse Marketing Plans: 14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns