Marketing Plans

Posts Tagged ‘Handbook’

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

March 15th, 2010

ISBN13: 9781599183626
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product Description
WRITE A WINNING MARKETING PLAN! Successful marketing consultant Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks and reveals the critical steps necessary to build a practical marketing plan that produces the results of an expensive consultant without the hefty costs. “Bob has the uncanny ability to take huge concepts and break them down in to practical, actionable steps. He does it again in The Marke… More >>

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

Comments Off »

Posted in Reviews

Tags: BigPicture develop Dollar Handbook marketing Pennies Plan Plans

Marketing Plan: A Handbook with Marketing PlanPro

February 23rd, 2010

Product Description
Practical hands-on supplement enables readers to develop a realistic, customized marketing plan. Offers readers the opportunity to create and critique marketing plans for all kinds of organizations. Softcover. … More >>

Marketing Plan: A Handbook with Marketing PlanPro

5 comments »

Posted in Reviews

Tags: Handbook marketing Plan PlanPro

Marketing Plan Handbook, The

February 17th, 2010

Product Description
The Marketing Plan Handbook guides readers through the complete development of a realistic, customized marketing plan.

Marketing Planning: New Urgency, New Possibilities; Analyzing the Current Situation; Understanding Markets and Customers; Planning Segmentation, Targeting, and Positioning; Planning Direction, Objectives, and Marketing Support; Developing Product and Brand Strategy; Developing Pricing Strategy; Developing Channel and Logistics… More >>